~20 minutes · Getting Started
What is the sales brochure?
The sales brochure is the digital page you share with prospective guests — and the best part is you've already done most of the work. Because it's built directly from your itinerary, all the content is already there. Add a couple of images, write a short trip overview, and you have a polished sales asset ready to send.
Any update you make to the itinerary updates the sales brochure instantly too — so it's never out of date, and there's no separate document to maintain.
Most operators share it in response to enquiries, link it from their website, or use it as a follow-up after an initial conversation.
Keep your preview open: Click the Preview button in the top right of the Documents panel before you start. Keep the live preview open in a separate tab so you can see your changes in real time.
How to work through this step
This step starts in the Information tab, then moves into the Documents tab. Work through each section below in order.
1. Add your cover image — Information tab
Head to the Information tab for your departure. This is where you add the cover image that appears as the hero image at the top of your sales brochure.
Choose something that immediately captures the spirit of the trip — a landscape, a moment, or a scene that makes someone want to be there. Landscape orientation works best.
Day images: You can also add an image to each individual day directly from the itinerary. These appear alongside each day card in the brochure. If you have images ready, add them now — if not, you can always come back and add them later.
2. Review the cover page — Documents tab
Open the Sales Brochure in the Documents tab and click into the Cover page section. Your trip name, tagline, dates, and cover image are already pulled through automatically.
By default, the description on the cover page uses your passenger description from the Information tab — you'll see the Use passenger description checkbox is ticked. For most operators getting started, this is fine as is.
Pro tip: If you want to write a longer, more sales-focused description specifically for the brochure cover, uncheck Use passenger description and write your own content directly in the cover page section. This is worth doing once you're happy with the rest of the brochure.
3. Add your trip overview — Day Summary section
The Day Summary section is where the brochure really comes to life. On the left, you'll write a trip overview that gives prospective guests the highlights — what makes this trip special, what to expect, and why it's worth booking. On the right, each day card appears automatically with its image, title, and short summary pulled from your itinerary.
Click into the Day Summary section and add your content in the Additional content field. Use a heading like "Tour overview" or "Trip highlights" to introduce it.
Example — Trip highlights for a 7-day Kimberley Walking Tour
This isn't a trip you find on a mainstream booking site. The Kimberley Walking Tour takes small groups of eight into one of Australia's most remote and spectacular landscapes — ancient gorges, pristine rivers, and vast red escarpments that have barely changed in thousands of years.
Seven days of genuine wilderness immersion, with every detail taken care of. Nights end around a campfire. Days begin before the heat sets in. And the landscapes speak for themselves.
No images on your day cards? If your day cards are appearing without images, go back to the itinerary and add an image to each day there. They'll update in the brochure automatically.
4. Review the Itinerary Section
This section is pulled directly from your itinerary. Scroll through it and check it reads well from a prospective guest's perspective.
There are two ways to customise what appears here:
Hide items from the sales brochure — if there are itinerary items you don't want to show prospective guests, open the item and untick Sales itinerary in the Show on section. That item will be removed from the brochure without affecting your passenger or guide documents.
Add a separate sales description — if you want to tailor the language for a sales audience without changing the passenger-facing description, click Edit on any item's description and add a sales-specific version.
If anything else needs changing, go back to the Itinerary tab and edit it there — it will update here automatically.
5. Add custom sections
Click Add section and select Custom to add the sections that help a prospective guest decide to book. Keep it focused — two or three sections is enough to get started.
What's Included
Payment Instructions
Terms & Conditions
6. Set up your trip contact card and action buttons
Select your brand from the Brand dropdown and add a primary contact, just as you did for the passenger itinerary. Then set your action buttons — for a sales brochure, these should give prospective guests a clear path to take the next step.
Example — action buttons for a sales brochure
Button 1: "Book now" → link to your booking form or checkout page
Button 2: "Make an enquiry" → link to your contact or enquiry form
Don't have a booking page yet? Link to a simple contact form or email address for now — you can always update it later.
✔ You're done with Step 3 when: your cover image is in place, your trip overview is written, your key custom sections are filled out, and your action buttons are set. Open your live preview — if you'd be happy sharing it with a prospective guest, you're ready to move on.
Sales brochure looking sharp? Move on to Step 4: Share your pages →